I have written in two posts about the serious questions arising from who publishes curriculum material and learning activities, and why.

Republic have recently  raised questions about the Diamond Jubilee celebrations in schools and the Secretary of State for Education found himself in a pickle over wanting to send a copy of the King James Bible to every school in England.

Education Act 1996 sections 406 and 406

There has been one case brought under this law, according to a letter in The TES:

”In 2007, a parent challenged the Labour administration’s decision to distribute a copy of Al Gore’s documentary An Inconvenient Truth to schools. The judge distinguished between the promotion of partisan political views, which is illegal, and the presentation of partisan political views, which is not.”

John Fowler, policy manager, Local Government Information Unit

It should be noted that the cost of distributing An Inconvenient Truth was met by the Foundation. Michael Gove is said to have been told to look for private sponsorship to fund his bibles.
It’s an interesting comparison.

Promotion or presentation: two quite different activities.

What do you actually do?
What language do you use?

If you want help to avoid stormy waters, please contact Angus Willson >

Added: 16 April 2013
‘Hey advertisers, leave our defenceless kids alone’
George Monbiot, The Guardian, 15 April 20
http://www.guardian.co.uk/commentisfree/2013/apr/15/advertisers-leave-defenceless-children-alone
“In-school marketing, promoting junk food online: how can we tolerate this corporate capture of young minds?”